Greenville, South Carolina
We find the wines you'll actually reach for again.
A carefully edited collection of wines, spirits, and gourmet goods — no clutter, no confusion. Just honest selections at fair prices, from a team that knows the difference.
Our Story
Wine without the pretense.
Carter Family Wines was founded on a simple conviction: choosing a great bottle should feel easy, not intimidating. We started as a small passion project and grew into Greenville's most trusted destination for wine, spirits, and specialty foods.
Every product on our shelves is selected with the same care we'd give our own dinner table. We work directly with importers and producers to bring you wines that surprise and satisfy — at prices that respect your budget. Whether you're looking for a weeknight Sauvignon Blanc or a celebratory Champagne, we'll point you in the right direction.
The Collection
What we carry
A rotating selection of over 200 labels, thoughtfully organized to help you find exactly what you're looking for — or discover something you didn't know you wanted.
Wines
Reds, whites, rosés, and sparkling — from everyday pour to special occasion.
Spirits
Whiskey, vodka, gin, rum, and tequila — from small distilleries and heritage houses.
Gourmet Foods
Artisan cheeses, charcuterie, olive oils, vinegars, and pantry essentials.
Gift Sets
Pre-arranged bundles and custom baskets for any occasion — we'll wrap it.
Visit Us
Come say hello.
We're on Birnie Street, just north of downtown Greenville. Pop in anytime during business hours — no appointment needed.
Get in Touch
Have a question?
Looking for something specific? Want a recommendation for dinner tonight? Give us a call or send a message — we're happy to help.
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